How to create a charity fundraiser on Instagram

14 January 2021

How to create a charity fundraiser on instagram. Iphone showing instagram app on pink background.

It’s really easy to use Instagram to give a shout-out to your favourite charity and help raise money for a good cause.

One of the simplest way to raise money for charities on social media is to add a Donation button to your Instagram stories.

Start by opening Instagram and tapping “Your Story” at the top of the screen. If you’ve recently posted a story then you’ll need to tap your profile picture with the tiny blue + sign (also in the top left of the app) to start a new story post.

Here you’ve got two different options.

Use Create mode or take/upload a photo

When you’ve finished creating your Insta-story masterpiece just tap on the Stickers icon at the top of the screen (if you’re using Create mode you can also swipe through the options at the bottom of the screen).

Tap the Donation symbol.

Instagram donation button with blue heart

Choose the name of the charity you want to support. We’d love you to support WESC Foundation’s work with vision impaired young people! It’s important to say that whichever charity you choose, they will get 100% of the money that you raise.

Change the standard “Ask for donations” text, or leave it as it is.

Done! Your followers may get a notification saying that you’ve added a Fundraiser to your story.

Remember though that stories only stay live for 24 hours!

Fundraise on Instagram when you go live

Another great way to raise money for a charity on Instagram is to go live.

You could go live during a fundraising challenge (see our A to Z of fundraising ideas) or just to talk to your followers about why you love your chosen charity.

Before you start creating your story you need to swipe across to LIVE at the bottom of the Instagram app.

It tells you how many of your followers are currently active, which means you can plan the best time to start fundraising, and make a bigger impact for your charity.

Tap the heart on the left hand side of the screen and choose the name of the charity you want to support. Again, we’d love it if you support our work with children who have complex needs including vision impairment.

Before you go live you can put in a title for your fundraiser.

That’s it – all you need to do now is push the big button.

What’s next?

I hope you’ve found this blog post useful. Do get in touch and let me know if you’ve found this post useful, or if you’ve got ideas of how to support WESC Foundation.

If you’re on Instagram then check out our  WESC Foundation Instagram account and maybe give us a follow!

Laurence Blyth, WESC Foundation Marketing and Fundraising Team


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